PORTFOLIOS

PORTFOLIOS

PORTFOLIOS

Sector

Sector

Asset Management

Role

Role

Senior UX Designer

Scope

Scope

Enterprise Platform

Users

Users

Porfolio Managers

Designing a secure enterprise platform helping global investment teams research financial products, analyze portfolio performance, and support client investment decisions across regions.

PROJECT OVERVIEW

Simplifying complex financial workflows for global investment teams.

Simplifying complex financial workflows for global investment teams.

The platform was designed for portfolio managers, directors, and senior investment teams to securely search financial products including ETFs, fixed income, multi-assets, and global equities while supporting portfolio analysis and client recommendation workflows.

01

30+ Countries

01

30+ Countries

01

30+ Countries

02

Multi-Asset Products

02

Multi-Asset Products

02

Multi-Asset Products

03

Secure Enterprise Access

03

Secure Enterprise Access

THE CHALLENGE

Fragmented systems created slow and inefficient portfolio research workflows.

Fragmented systems created slow and inefficient portfolio research workflows.

Fragmented systems created slow and inefficient portfolio research workflows.

Investment professionals relied on multiple disconnected tools to compare products, review performance data, and prepare client recommendations.

01

Complex product discovery across asset classes

02

Dense financial data causing cognitive overload

03

Disconnected navigation across workflows

04

Inconsistent regional user expectations

USER RESEARCH

Understanding how investment professionals make decisions.

Understanding how investment professionals make decisions.

Understanding how investment professionals make decisions.

Conducted qualitative interviews with portfolio managers and regional investment teams to understand workflow behaviors, research patterns, and usability pain points.



User Interviews

Gathered insights from cross-functional teams consuming financial news and market research.

User Interviews

Gathered insights from cross-functional teams consuming financial news and market research.

Legacy System Research

Analyzed multiple existing platforms to understand workflow fragmentation and overlapping functionality.

Legacy System Research

Analyzed multiple existing platforms to understand workflow fragmentation and overlapping functionality.

Usability Testing

Validated navigation clarity, search workflows, and content discoverability through iterative testing.

Usability Testing

Validated navigation clarity, search workflows, and content discoverability through iterative testing.

DESIGN SOLUTION

Structured dashboards and scalable enterprise workflows.

Structured dashboards and scalable enterprise workflows.

Structured dashboards and scalable enterprise workflows.

Redesigned information architecture and workflow structures to simplify product discovery and improve navigation consistency.


Designed modular table layouts and search experiences supporting portfolio analysis, historical trends, allocation data, and investment comparisons.


Introduced reusable UI patterns and scalable layout systems to support future platform growth.


OUTCOME

A scalable enterprise experience supporting faster and more structured investment workflows.

A scalable enterprise experience supporting faster and more structured investment workflows.

A scalable enterprise experience supporting faster and more structured investment workflows.

The redesigned platform improved navigation consistency, streamlined product analysis workflows, and supported more efficient portfolio research across global investment teams.

01

Improved workflow clarity

01

Improved workflow clarity

02

Scalable dashboard structures

03

Better cross-team UX consistency

03

Better cross-team UX consistency